A mid-sized HVAC business came to us struggling with inconsistent growth. They had a solid product/service and a few google reviews, but their marketing systems, customer acquisition, and Google My Business were not optimized. They wanted to scale but did not have the reputation that they wanted. Some of the challenges they faced were:
- Heavy reliance on referrals and word-of-mouth.
- Paid ads were either underperforming or too expensive
- Website wasn’t converting enough traffic into paying customers.
- No structured system for nurturing leads.
We started with a deep audit of their marketing and operations, then rolled out a step-by-step growth plan:
- Multi-Channel Marketing – Built a balanced strategy across Facebook, Instagram, TikTok, Google, and YouTube to diversify traffic.
- Website & Funnel Optimization – Redesigned their website for conversion, implemented split-testing, and created high-converting landing pages.
- Creative Production – Produced tailored ad creatives, short-form content, and weekly refreshes to prevent ad fatigue.
- Automation & Retention – Installed email/SMS nurture campaigns and upsell/downsell automations to maximize lifetime customer value.
- Data-Driven Scaling – Gave the client access to a custom analytics dashboard with real-time reporting so we could pivot quickly and double down on what worked.
Here's what they saw after 6 months...
- Revenue Growth: Increased monthly revenue from $25K to $80K.
- Ad Efficiency: Reduced cost per acquisition (CPA) by 35%.
- Conversions: Website conversion rate jumped from 1.2% to 3.8%.
- Customer Value: Average order value (AOV) rose by 22%.
- Consistency: Instead of unpredictable sales, the client built a reliable, scalable growth engine.